Research

Research Interests

Stakeholder Management Theory, New Institutional Economics, Governance Structures, Inclusive and Public Innovations, Emerging Markets, Global South, and Sustainable Development Goals.

Working Papers

There is No Planet B: Stakeholder Governance that Aligns Incentives to Preserve the Amazon Rainforest

in collaboration with Anita McGahan.


Wiliam F. Glueck Best Paper Award at the 81st Academy of Management Annual Meeting. Best Paper Award at the 13th Alliance for Research on Corporate Sustainability Annual Conference. Best Paper Award at the 17th Annual Social Entrepreneurship Conference. Honorable Mention for the Best Paper Prize at the 41st Strategic Management Society Annual Conference. Working Paper. 2nd round R&R at Management Science.

How do firms design incentives compatible with environmental protection? This paper explores what is the impact of Natura Co. in forest conservation and fire incidents in the Amazon rainforest. We do that through a Differences-in-Differences (DiD) analysis comparing municipalities in which Natura entered versus not entered. An instrumental variable analysis using missing satellite images is also employed. Anecdotal pieces of evidence from field trips to Amazon illustrate the results and the mechanisms.

KEYWORDS: Governing the commons, internalizing externalities, new institutional theory, new stakeholder theory, and Amazon rainforest.

Getting Out of the Ghetto: The Paradox of Inclusion in a Discriminatory System


Winner Best Conference PhD Paper Prize at the Strategic Management Society 40th Annual Conference.Working Paper. 1st round R&R at the Administrative Science Quarterly.

Do training programs promote socioeconomic prosperity among the disenfranchised? This paper answers this question through the case of Banco da Providência, a NGO dedicated to reducing extreme poverty in Rio de Janeiro favelas. This research combines a randomized controlled trial (RCT), computational text analysis, and interviews.

KEYWORDS: Business capabilities development, diversity and inclusion, social stigma, randomized controlled trial, computational text analysis, and Sustainable Development Goals (SDGs).

The Normative Core of Relational Stakeholder Strategies: A Study in the Context of Open Buyer-Supplier Relations

in collaboration with Sérgio Lazzarini, Dirk Boehe, and Mike Cook.


Distinguished Paper Award in Cooperative Strategy at the 80th Academy of Management Annual Meeting. Working Paper.

In this paper, we examine Natura Co., a company in the cosmetic industry that developed a complex web of open vertical and horizontal relations (a “netchain”) to procure natural inputs from the Amazon rainforest. Using an in-depth case study methodology, we argue that instrumental and normative explanations of stakeholder-oriented strategies are complementary and that the so-called shareholder primacy may actually help as long as shareholders (or whoever holds control rights) implement morally informed principles guiding those relational strategies.

KEYWORDS: Stakeholders, normative stakeholder management, relational governance, supply chains, and netchains.

Privacy at What Cost? Using Electronic Medical Records to Recover Lapsed Patients into HIV Care

in collaboration with Laura Derksen and Anita McGahan.


Working paper. Under review at Management Science.

This paper explores the impact of EMR on the healthcare of HIV/AIDS patients in Malawi. Using an event study methodology, we show that EMR implementation by Baobab Health Trust led to an increase in the number of patients in care and a gradual reduction in deaths. Field interviews suggest that EMR allowed a better tracing of lapsed patients, and therefore, helped bring more patients back into care. Heterogeneity analysis shows that these results are stronger for patients with a preference for more privacy.

KEYWORDS: Electronic medical records (EMR), data management, resource-scarce communities, and event study.

Fifty Shades of Green: Identifying Greenwashing Behavior Among Firms

in collaboration with Lígia Azevedo-Rezende, Pedro Makhoul, Aldo Musacchio, and Salil Redkar.


Stakeholder Strategy Best PhD Student Proposal and Finalist for the Research Methods Paper Prize at the Strategic Management Society 41st Annual Conference. Working Paper. Reject and Resubmit at the Strategic Management Journal.

How and when do firms greenwash? This paper performs an analysis of firm reports to evaluate greenwashing practices. Through a combination of text analysis, sentiment analysis, and image processing techniques, we evaluate greenwashing behaviors in three dimensions: textual, emotional, and visual. Results suggest firms operating in contested areas greenwash more over time in all dimensions. Also, firms with sharp accountability, i.e. the ones easier to attribute blame for their environmental damage, greenwash more through superior use of green-shaded pixels in their reports.

KEYWORDS: Greenwashing, environmental disclosure, non-market strategy, text analysis, sentiment analysis, and image processing.

Published Papers

International Journals

Pongeluppe, L. S. (2022). The Favela Effect: Spatial Inequalities and Firm Strategies in Disadvantaged Urban Communities. Strategic Management Journal.

Best Paper Award at the 12th Annual Ivey/Alliance for Research on Corporate Sustainability PhD Sustainability Academy.

Mesquita, L. F., Saes, M. S. M., Lazzarini, S. G., & Pongeluppe, L. S. (2021). Can trust induce vertical integration? An experimental study of buyer–seller exchanges with distinct competencies and specific investments. Industrial and Corporate Change, 30(3): 778-798.

Lazzarini, S. G., Pongeluppe, L. S., Ito, N. C., Oliveira, F. D. M., & Ovanessoff, A. (2020). Public Capacity, Plural Forms of Collaboration, and the Performance of Public Initiatives: A Configurational Approach. Journal of Public Administration Research and Theory, 30(4): 579-595.

Monteiro, G.F.A., Yeung, L.L.T., Caleman S.M.Q. & Pongeluppe, L.S. (2019). Indigenous land demarcation conflicts in Brazil: Has the Supreme Court’s decision brought (in)stability? European Journal of Law and Economics, 48(2): 267-290.

Narsalay, R.; Pongeluppe, L.S. & Light, D. (2015). The Hidden Pitfalls of Inclusive Innovation. Stanford Social Innovation Review, v. Winter, 47-53.

Brazilian Journals

Ito, N. C., and Pongeluppe L.P. (2020). The COVID-19 outbreak and the municipal administration responses: resource munificence, social vulnerability, and the effectiveness of public actions. RAP. Revista de Administração Pública, 54.4: 782-838.

Monteiro, G.F.A; Caleman, S.M.Q.; Pongeluppe, L.S. (2019). Firm Performance and the Strategic Components of Bankruptcy Reorganization Plans. BAR. Brazilian Administration Review, 16: 1-28.

Pongeluppe, L.S.; and Saes, M. S. M. (2014). Ambiente institucional e compra de terras por estrangeiros em países em desenvolvimento. RAUSP Revista de Administração da Universidade de São Paulo, 49(1): 9-17.

Pongeluppe, L. S., Abdul-hak, G. S., & Carvalho, C. E. (2013). O Brasil na Reunião Ministerial de Agricultura da OCDE, Fevereiro de 2010. Pesquisa & Debate. Revista do Programa de Estudos Pós-Graduados em Economia Política, 24(1(43)): 137-151.

Book Chapters

Lazzarini, S.G., Cabral, S., Pongeluppe, L.S., Ferreira, L.C.D.M. and Rotondaro, A. (2021). The best of both worlds? Impact investors and their role in the financial versus social performance debate. In: Lehner (Ed.), A Research Agenda for Social Finance. Edward Elgar Publishing.

Boehe, D.M., Pongeluppe, L.S. & Lazzarini, S.G. (2014). Natura and the development of a sustainable supply chain in the Amazon region. In: Liberman, Garcilazo, and Stal (Eds.), Multinationals in Latin America: Case Studies. Palgrave Macmillan, London. p. 49-71.

Pongeluppe, L.S., Moron, C.R. & Lazzarini, S.G. (2014). The Pulp and Paper Industry: The Case of Klabin company and Orsa Group. In: Ménard, Saes, Silva, and Raynaud (Eds.), Challenges to economic organization: Plural Forms. Atlas, São Paulo. P. 185-199.


Last update: July 2022.